Cracking the Culture Code: 5 Keys To Take Your Company Culture To The Next Level!
Corporate culture has shifted drastically over the last few years, which has left only a small handful of companies leading the way with a positive work culture. Organizations like Google, Apple, Microsoft, and Amazon are all renowned for their corporate cultures which foster team collaboration, career growth, innovation, flexibility, and a sense of community. Based on research and trends, there are 5 company culture WINS they put into practice that will help you take your organization to the next level, and help you keep & attract the best talent. Let’s dive in and take a look at 5 ways to make your culture shift!
1. Flexibility and Hybrid Workplace
The pandemic revealed the importance of workplace flexibility to employees. In 2023, workplaces can expect more requests for hybrid arrangements that allow employees to work both from home and the office. From a company culture perspective, a hybrid workplace can encourage mutual trust between employers and employees, promote cross-functional collaboration, and improve work-life balance. Employees experience a sense of freedom and flexibility, while employers benefit from better productivity, agility, and employee satisfaction.
2. Growth-oriented Culture
Top talents are looking for companies that prioritize employee growth, development, and continuous learning. The companies that emphasize skill-building, innovation, and career advancement will win, as they reduce employee turnover, enhance employer branding, and increase performance. If you want to create a growth-oriented culture, consider offering paid training, mentorship programs, leadership training, and opportunities for cross-functional job shadowing.
3. Authentic Diversity and Inclusion
Diversity and inclusion were buzzwords in the last decade, but now it has become a necessity for companies that want to thrive. It's not enough to have a diverse workforce; companies need to foster a culture of inclusion where all employees feel valued, heard, and seen. Authentic diversity and inclusion initiatives can improve employee morale, creativity, and problem-solving abilities. Remember, diversity is not just skin deep; it involves personality, experience, background, and perspective.
4. Positive Employee Experiences
The way employees feel at work impacts their performance, productivity, and motivation. Therefore, a positive employee experience (EX), where employees feel happy, supported, appreciated, and motivated, can drive employee engagement and customer satisfaction. Leaders can create a positive EX by thanking employees regularly, offering social events or office perks, keeping open communication channels, initiating rewards programs, infusing your mission and values into their daily work, and showing genuine care for employees' well-being.
5. Purpose-driven Culture
Purpose-driven companies have a clear vision of their mission, values, and goals. They prioritize serving a larger, positive social impact and are committed to making a difference. Purpose-driven culture attracts like-minded employees who share a sense of purpose and passion for what they do, and provide an advantage to maintain loyal employees, and attract top talent. So, if you want to create a purpose-driven culture in your workplace, be clear about your values and communicate your company's vision often.
Creating a winning company culture takes effort, but it's well worth it. At Corporate Culture Training Solutions, your company culture is our top priority. We help your leaders build an attractive, purpose-driven culture that people don’t want to leave. Contact us to learn about our leadership development and team-building programs, as well as our signature Leadership & Culture Shift program!
About Betsy:
Featured on
FOX, CBS, NBC, and ABC, Betsy Allen Manning is a high-energy leadership keynote speaker and workplace culture strategist who equips organizations across corporate, franchise, association, non-profit, and government sectors to develop high-achievers, high-impact leaders and high-purpose cultures. Through her
national workplace research and
DNA Activation Framework, she delivers data-backed, high-interaction keynote presentations and workshops that strengthen performance, leadership, and retention. Betsy is also the founder of Destination Workplace™, an award-winning leadership training company in Dallas, trusted by some of the world's most elite brands nationwide.
